Are you implementing online surveys as a technique of gathering data and market research? Nowadays marketers attempt to do so at some time or another, and it can actually be quite useful. But you'll find problems that can arise too - and many of them center around attempting to fulfill incentives for surveys
When it comes to loyalty rewards processing and attempting to fulfill incentives for surveys (since the two are mostly the same) - the very fact of the matter is always that it is never as simple as most people assume!
As an example: You cannot just blindly fulfill whatever incentive you promised. When you do that you have to carry out some kind of incentive check fulfillment to ensure that you check in the survey data you have gathered and see whether or not it is compliant!
So that your loyalty rewards processing (and incentive check process) should go something like this:
• Receive completed survey or loyalty reward claim
• Validate it is genuine and check against your listing of issued surveys or loyalty points
• Capture your data that has been submitted in the form itself and choose whether or not it is 'compliant' to your requirements
• If compliant, fulfill incentives for surveys as quickly as possible!
Now the biggest downside to this process of incentive check fulfillment and loyalty rewards processing is checking whether a survey or claim is 'compliant'. Unfortunately no matter how hard you are trying it is ridiculously challenging to automate that process - particularly if the survey in question contains a lots of subjective questions that may have numerous responses.
How do you pick which responses are valid and those aren't?
For this reason - usually people find that they have to fulfill incentives for surveys manually. Obviously, this can be tedious and frustrating - which is the reason in recent years marketers have begun to outsource it!
In these modern times, you need to be able to find a incentive check fulfillment this handles incentive check fulfillment, rebates, and so forth.
At the end during the day - the checks involved are actually very similar anyway.
Specialized services genuinely generally have the experience, manpower, and training to manage these situations and they also could handle almost all of the grunt work in your stead and simply issue you with reports once a month or so!
Assuming you're confident with the idea of outsourcing, this is the great way to solve the issue.
Alternatively you might want to take into account employing someone on a part time or full time basis to fulfill incentives for surveys - preferably someone with experience of that area. Should you be handling a large volume this could prove to require greater than a single person though, which could mean a small extra cost from you!
All things said and done, incurring extra expense is still infinitely considerably better not being able to fulfill incentives you have promised!
see more on incentive check fulfillment
20 Mart 2011 Pazar
Constantly Ensure to correctly Fulfill Incentives for Surveys!
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